A boutique, senior team bringing special-ops precision to formidable digital marketing challenges. We start with clean tracking and a clear thesis, then run experiments until pipeline moves.
iExcel is a boutique growth marketing and demand generation team for companies that need sharper thinking and cleaner execution. We audit what is really happening, name the growth thesis, rebuild the operating system, and manage the channels until pipeline moves.
We find the tracking gaps, channel waste, funnel leaks, and missed attribution before anyone spends another dollar.
You get a clear demand-gen thesis, a prioritized roadmap, and the tradeoffs behind every recommendation.
GA4, GTM, CRM, lifecycle, dashboards, attribution, and campaign infrastructure built in your accounts.
Paid search, paid social, SEO, GEO, email, CRO, outbound, and reporting managed by senior experts.
We use the first two weeks to find the leaks, fix the measurement, and ship the first test. No strategy theater. No 90-day ramp.
We map tracking gaps, source-of-truth issues, channel waste, and the highest-probability growth thesis.
We clean up GTM, server-side events, CRM routing, and dashboards so every test can be measured.
Two experiments go live: one creative or channel test, one funnel or conversion test.
Weekly readouts decide what scales, what dies, and what gets rebuilt next.
Bring the messy funnel. We'll tell you what we'd audit, what we'd fix first, and whether there's a real path to pipeline.
We're not for every team. If you need a warm body to execute against a pre-written brief, we're the wrong call. If you need a thesis, we're the right one.
All engagements start with a 15-min sanity check. We agree on scope, cadence, and ownership before anything is billable.
Audit + one channel rebuild. Ideal if you're pre-scale and need a thesis.
Ongoing demand gen. Senior team embedded. Minimum 3 months.
For founders without a marketing leader. Partner takes the CMO seat.
Six sub-brands. Three lifecycle-platform migrations. A drop-sequence playbook. And the Kevin Durant launch Chris Rodriguez calls his proudest paid work.
Four channels hitting the same target accounts in lockstep, every week, for five consecutive years. The clearest B2B SaaS case study in iExcel's portfolio.
A Fortune-500-grade enterprise services firm chose iExcel for B2B demand gen — then signed a second, deeper, multi-year contract on the strength of the first. One of iExcel's most enduring enterprise-IT engagements on record.
The iExcel team was Nextpoint's agency of record for over 4 years and they were instrumental in building out our digital rev-generating engine, significantly enhancing our digital presence, creating data-driven campaigns, and driving engagement as well as pipeline.
Sprints run six weeks. Retainers carry a six-month minimum because demand gen compounds, and anything shorter rarely gives experiments time to pay off.
Kickoff can usually happen within 10 business days of signature. First experiments are built to be in-market by week two.
Yours. Ad accounts, analytics, CRM, dashboards, docs, and experiments stay in your cloud and under your ownership.
Boutique retainers start at $18k/month. Starter sprints start at $22k. We define the scope, cadence, and ownership up front so the agreement is clear before kickoff.
That is common, and it is usually where we start. We audit the stack, map the leaks, and rebuild measurement before scaling spend.
15 minutes. One senior expert on the line. We'll pressure-test your hypothesis and tell you if we're a fit — or who is.
