46 ungated case studies across B2B SaaS, Web3, sports tech, legal tech, healthcare, hospitality, AI consulting, materials tech, fintech, and energy tech — every one built with the customer as the hero.
Four expanded case studies built from the founder's working notes — the deeper version of the agency's most cited client work.
Six sub-brands. Three lifecycle-platform migrations. A drop-sequence playbook. And the Kevin Durant launch Chris Rodriguez calls his proudest paid work.
Four channels hitting the same target accounts in lockstep, every week, for five consecutive years. The clearest B2B SaaS case study in iExcel's portfolio.
Six service lines, three paid channels, one demand engine for the CTO buyer — plus the CRM, attribution, and conversion tracking rebuilt underneath it. ~73% of paid-search conversions came from the high-intent keyword layer, the read that re-weighted the program toward intent.
A multi-audit teardown of a B2B reservations platform — 8+ named audit workstreams and the methodology that turned defensive spend into offensive growth.
All 46 case studies, sorted into the industries iExcel has shipped real work across. Pick a category, or scan the whole shelf.
A multi-audit teardown of a B2B reservations platform — 8+ named audit workstreams and the methodology that turned defensive spend into offensive growth.
A mobile-training platform that scaled, contracted, pivoted. 222 Asana tasks shipped across three engagements scoped to three business stages.
A B2B SaaS selling into multi-location restaurant operators. 73 Asana tasks shipped across a multi-quarter, ROI-framed demand-gen engagement.
143 of 143 tasks at 100% completion under the first engagement umbrella — sprint discipline as the deliverable for a category-leading B2B SaaS.
69 cold-email infrastructure tasks at 100% completion. Five workstream areas — warming, campaigns, account management — built without deliverability rot.
Guest-experience tech installed in five-star hotels. Ten verified workstreams, HubSpot-native operations, sprint cadence, 17/17 onboarding closeout.
21 outstanding sales-enablement deliverables shipped inside a Wix-platform constraint.
Prolego sells AI/ML consulting to Fortune-1000 CTOs. The audience is technical, time-constrained, skeptical of generic SaaS tactics.
An HR/HCM platform scaling faster than its diagnostics. Eight audit surfaces, one growth roadmap built for U.S. expansion.
An early-stage B2B SaaS with a broad product and a PLG motion — structured acquisition experiments across six channels.
A FedRAMP compliance-automation platform, indexed for the old web and structured for the new one — SEO + GEO in one build.
An apprenticeship platform with multi-channel attribution chaos. iExcel ran a five-audit intake to find the source-of-truth.
Klaviyo (B2C) + Pardot (B2B) managed concurrently. Send-time analysis surfaced a counterintuitive winner.
A flashcard platform hit its internal SEO ceiling. iExcel rebuilt the discoverability layer — URLs, robots, sitemap, titles, keyword map.
Virtual-classroom software with a complex site and legacy attribution — search, analytics, and AI-Overview visibility rebuilt.
Hundreds of live webinars for parents, students, and educators turned into evergreen demand generation — SEO, email, outbound, paid.
More community leaders without paid ads — an organic recruitment engine of audience research and six outreach channels.
An early-stage cybersecurity bootcamp — HubSpot, paid media, LinkedIn, SEO, and the reporting that ties it all together.
A consumer AI writing platform with deep student adoption — and a mandate to sell to the institutions those students already belong to.
A founder-led vintage streetwear brand on Shopify — SEO, paid social, Google Shopping, and a repeatable drop engine built from the ground up.
A visually striking vintage-fashion editorial site that was invisible to search — structural blockers diagnosed and the SEO foundation rebuilt.
An on-demand alcohol-delivery app across web, iOS, and Android — the growth-analytics and acquisition operation built to scale it.
An iPad PDF and document reader with real product depth, hidden behind a title the App Store algorithm couldn't parse. The ASO rebuild.
Six sub-brands, three lifecycle-platform migrations, a drop-sequence playbook, and the Kevin Durant launch Chris Rodriguez calls his proudest paid work.
A new track-and-field league announcing 3-time Olympian Sydney McLaughlin needed launch-grade marketing infrastructure.
NFT LA (2021–22) to Outer Edge DC (2025) — paid social, tracking, outreach, and sponsor amplification on a single, retuned engine.
A creator-led Web3 membership brand translating a huge social audience into a segmented, high-signal launch — end to end, in a six-week sprint.
Active engagement: Iterable optimization, NFM email flow restructuring, GA4 + ThoughtSpot revenue reconciliation. 33 of 45 scoped tasks already closed across two live workstreams.
A consumer fintech app helping people reduce credit-card debt — ASO, keyword strategy, paid, and creative built for a clean launch.
A community-investment platform connecting local investors with heritage brands — demand-gen operations built for a trust-first fintech audience.
A B2C-first tech-talent marketplace pivoting to structured B2B employer acquisition — carried straight through the rebrand.
A national office-space marketplace with a broad site footprint and rankings that didn't match the surface area — diagnosed and rebuilt.
The biggest project-based SEO migration in iExcel's portfolio, the reactivation playbook for disengaged contacts, and a paid program at association scale.
The digital engagement platform behind serious advocacy, fundraising, and eCRM programs — positioning clarified, team trained and enabled.
A trade association sitting on years of transportation-industry webinars and podcasts — unindexed and invisible — trained, indexed, and ranked.
A career-interest assessment used across education, rehab, and workforce development — digital foundation rebuilt and audiences mapped.
Four channels hitting the same target accounts in lockstep, every week, for five consecutive years. Chris Rodriguez's clearest B2B SaaS case study.
Six service lines, three paid channels, one demand engine for the CTO buyer. ~73% of paid-search conversions came from the high-intent keyword layer — the read that re-weighted the program toward intent.
310 of 317 tasks closed at ~97.8% completion across 12 workstreams. The agency relationship survived a rebrand and is now driving the nuclear and geothermal vertical-targeting pivot.
A materials-tech company with a capital milestone ahead ran a structured CRM Optimization Execution project — 48 named tasks, full close-out.
Category-leading sous-vide manufacturer selling into restaurants, retail, airlines, and military.
Medicare-focused teletherapy for older adults — the real problem wasn't the ad account, it was connecting a Google click to a booked appointment.
A franchise waxing brand acquiring new guests on Google Ads with a tracking layer that didn't count what mattered — the leak diagnosed, then closed.
A founder-led mobile carrier brand led by Andrew Yang. iExcel matched the engagement curve to actual launch demand — light prep, spike at activation, stable thereafter.
A venture studio with a managed roster — disciplined marketing operations at fixed-but-flexible spend since 2024.
Two final sprints. Closeout discipline that protected the relationship.
