Data-driven marketers, not hype merchants.
iExcel is a boutique growth marketing agency that brings special-ops precision to demand gen challenges.
Chris started iExcel on one conviction: growth is an engineering problem, not a guessing game. Two decades and 50+ startups later (Seed to Series E), the thesis holds — instrument clean attribution, run disciplined experiments, double down on what converts, and kill what doesn't. Today he aims that same forensic playbook at the AI-driven channel shift, building demand-gen systems that move pipeline and revenue, not vanity dashboards — across SaaS, fintech, and marketplaces.
A boutique bench of senior specialists — the people who do the work, and the people you'll actually talk to. Open any card for the full story.
Turns traffic into signups, and signups into revenue.
Brendan runs conversion-rate optimization and lifecycle email — the two levers that decide whether traffic ever becomes revenue. He builds the test roadmaps, landing-page experiments, and nurture sequences that compound, so every visit and every send has to earn its place.
Owns the measurement layer and organic growth.
Brandon owns the measurement layer and organic growth: clean attribution, dashboards you can actually act on, and the technical + content SEO that keeps compounding long after a campaign ends. If a number can't be trusted, he finds out why before it reaches a decision.
Puts AI to work where it actually moves the needle.
Micah leads iExcel's AI practice — building the automations, agents, and data workflows that compress turnaround and sharpen targeting. He pressure-tests where AI genuinely creates leverage and where it's just noise, then ships the parts that hold up.
Keeps the work on rails, start to finish.
Alvaro runs operations — the project management, process design, and systems that keep a boutique team delivering at scale. He turns messy, one-off workflows into repeatable playbooks, so work ships on time, nothing slips through the cracks, and the team can stay focused on the marketing instead of the logistics.
Turns strategy into content people actually engage with.
Belén runs social and creative — the content calendars, short-form video, and visual assets that give a brand a consistent presence across channels. She works AI-native, using Canva, Photoshop, and automation workflows to get from concept to published faster without losing the craft, then reads the engagement data to sharpen what gets made next.
15 minutes. One senior expert on the line. We'll pressure-test your hypothesis and tell you if we're a fit — or who is.
