iExcel partners with proptech and real estate platforms to build demand gen systems that drive agent signups, lead generation, and transaction volume.
Real Estate Tech sits at the intersection of agent acquisition, buyer/seller demand, and transaction-cycle math. We understand both sides of the platform, the lead-to-transaction conversion paths, and the compliance constraints that shape proptech marketing.
We start with funnel audits and agent cohort analysis, then run experiments across paid acquisition, referral programs, and lead nurture to improve agent economics and transaction volume.
Real Estate Tech growth strategy + execution — multi-channel paid + organic playbooks tuned to agent acquisition and buyer/seller demand.
Agent + buyer audience targeting — paid + content campaigns segmented by market, agent type, and buyer intent.
Measurable signups + transaction volume — multi-touch attribution from first ad through agent activation and transaction close.
We run the full stack, but we don't apply it uniformly. For Real Estate Tech, these are the disciplines that compound fastest — ordered by impact.
Schema for listings, agents, locations. Local SEO foundations + national brand indexing.
Market reports, area guides, agent-research content. Engineered for both Google and answer engines.
Meta, Google, LinkedIn, YouTube. Bid against agent signups + qualified buyer leads, not raw clicks.
Agent signup, listing pages, broker dashboards. Experiments shipped weekly.
Agent onboarding, listing alerts, buyer nurture. Compounding LTV loops.
GA4, server-side events, MLS/CRM stitch. Reporting that connects spend to closed deals.
“A force of nature. In his time at Contactually, he transformed our marketing efforts -- and build a highly-performant acquisition machine. He constantly was testing and iterating on campaigns to drive more leads in a cost-effective manner. Much of growth in the past few years was due to the strategic and tactics he laid out (and largely executed).”
“Essentially my digital marketing coach while at Switch and he truly made my time as an intern worthwhile.”
15 minutes with someone senior who has shipped growth for Real Estate Tech brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
