We build the organic, technical, and demand foundation that moves EdTech products from beta to category leader.
EdTech buyers aren't impulsive — they're deliberate, research-heavy, and allergic to hype. Winning means earning placement in the moments of real intent: a teacher searching "flipped classroom," a student typing "how to study for the SAT," an admin comparing blended-learning platforms. We've built that placement before — at Knewton, Brainscape, and beyond — and we know the anatomy of an EdTech funnel cold.
We start with the organic foundation — technical SEO, topical authority, answer-engine optimization — because EdTech buyers research before they convert. Then we layer paid acquisition, lifecycle, and CRO against a clean attribution model, so every dollar maps to pipeline, not vanity clicks. Same experts, same cadence, start to finish.
Deep EdTech pattern library — Knewton, Brainscape, McGraw-Hill, General Assembly, NovoEd, Story2 in our scar tissue.
SEO + GEO built for research-heavy buyers — we rank for the query AND get cited in the answer.
Seasonality-aware planning — back-to-school, exam windows, and summer lulls baked into the roadmap.
Efficacy-minded messaging — claims get paired with evidence, not adjectives.
We run the full stack, but we don't apply it uniformly. For EdTech, these are the disciplines that compound fastest — ordered by impact.
Sitemaps, robots.txt, crawl architecture, on-page — the foundation Google and LLMs both need.
Topic clusters engineered for both classic search and answer-engine citation.
Google, Meta, TikTok, Reddit — bid against enrolled seats, not raw clicks.
Funnel instrumentation, A/B tests, conversion rebuilds for evaluator + buyer paths.
Triggered onboarding and retention journeys for teachers, students, and admins.
GA4, server-side events, CRM stitch — reporting that matches enrollment, not sessions.
Multi-location summer camps sold direct to parents against a hard enrollment deadline. This is how iExcel ran the full-funnel demand engine — Meta, Google, Klaviyo, Shopify, GA4.
A flashcard platform hit its internal SEO ceiling. iExcel rebuilt the discoverability layer — URLs, robots, sitemap, titles, keyword map.
Class.com sells virtual-classroom software at scale. Complex site. Legacy attribution. This is how iExcel rebuilt the search, analytics, and AI-visibility foundation underneath it.
A consumer AI writing platform with student adoption to spare — and a mandate to sell to the institutions those students already belong to. Here's the B2B engine underneath it.
Kyros ran hundreds of live webinars for parents, students, and educators. iExcel turned the archive into an evergreen demand-generation engine — SEO, email, outbound, paid.
“An SEO and web analytics savant. I've seen him work magic at tons of companies, and I consult him for every SEO question I have. Hire this guy.”
“One of the best marketers I have ever worked with. I'd be hard pressed to find someone else who cares as much about staying up-to-date with industry developments and trying out new tools and software. At Knewton, he laid out a robust acquisitions strategy, and dramatically improved our growth on a number of levels, bringing a metrics-driven discipline to our team efforts. He has a natural ability to teach others and transfer his skills and knowledge. A true delight to work with! Someone you want on your team.”
“A rock star digital marketing strategist. He helped our company from virginal territory to pro status.”
“He is extremely knowledgeable and helped us to create an actionable approach to find the right marketing channel and to convert the users.”
15 minutes with someone senior who has shipped growth for EdTech brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
