iExcel partners with B2B SaaS brands to build demand gen systems that drive MQLs, SQLs, and pipeline across paid, SEO, and lifecycle channels.
B2B SaaS buyers don't convert on a single click. We understand the funnels, CAC/LTV economics, and multi-touch attribution that connect marketing spend to closed-won revenue — not just signups or sessions.
We start with funnel audits and attribution setup, then run experiments across paid, SEO, and lifecycle to improve CAC/LTV ratios and drive predictable pipeline.
B2B SaaS growth strategy + execution — senior experts on every account; no junior delegation, no agency-template playbooks.
ICP targeting and account-based GTM — buying-committee-aware sequencing across paid, content, and outbound. Beyond firmographics.
Measurable pipeline + revenue impact — multi-touch attribution wired to CRM, every channel reporting against MQL / SQL / pipeline / closed-won.
We run the full stack, but we don't apply it uniformly. For B2B SaaS, these are the disciplines that compound fastest — ordered by impact.
Sitemaps, schema, crawl architecture — the foundation Google needs to surface your software for high-intent buyer queries.
Topic clusters built for buyer-committee research and answer-engine citation. Bottom-funnel intent gets first priority.
Google, LinkedIn, Meta, Reddit — bid against MQL / SQL quality, not raw clicks. Creative sprints weekly.
Demo flow, trial signup, and pricing page experiments built for evaluator + buyer paths.
Triggered nurture for trial users, MQL hand-raisers, and PLG signups. Compounding retention loops.
GA4, server-side events, CRM stitch, multi-touch attribution. Reporting that matches your pipeline definition.
SalesIntel sells intent signals and B2B contact data against ZoomInfo and Apollo. iExcel built the outbound OS — segmentation, signal-first cadence, and the follow-up motion that closes the loop.
Nextpoint sells eDiscovery into law firms and litigation-support teams. iExcel built the multi-channel demand engine — paid search, ABM, events, and the measurement foundation underneath it.
MarketMan sells procurement and inventory software to restaurant groups and hotels. iExcel built the growth system behind it — ABM paid social, a working Zoho stack, and honest attribution.
New site launch. Two acquired brands folding in. HubSpot and Salesforce arguing about the truth. iExcel came in as the RevOps operator — rebuilding pipes and restoring attribution.
Darwinbox came to iExcel with a U.S. expansion budget and a stack scaling faster than its diagnostics. Eight audit surfaces, one growth roadmap.
Engaging Networks is the digital engagement platform behind serious advocacy, fundraising, and eCRM programs. iExcel clarified the positioning and mapped the go-forward growth plan.
“I highly recommend Chris Rodriguez and his team at iExcel for their exceptional work and dedication to their clients' success. The iExcel team was Nextpoint's agency of record for over 4 years and they were instrumental in building out our digital rev-generating engine at Nextpoint, significantly enhancing our digital presence, creating data-driven campaigns, and driving engagement as well as pipeline.”
“An outstanding marketing professional that can significantly help any business turn into a rocket ship! He has not only ran successful advertising campaigns for our company for several years, but he has also been our go-to expert on all things SEO, marketing, and advertising. He has strongly influenced the high-growth and direction of our company. He is the expert you need on your team.”
“Delivers results. He's an accomplished digital marketer and an asset to any scaling B2B SaaS business. He helped Phone2Action grow measurably during his tenure as our head of marketing. He's driven, results-oriented, and committed.”
15 minutes with someone senior who has shipped growth for B2B SaaS brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
