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  INDUSTRIES · SELECTED WORK

The industries we've
operated in.

29 industries, one tactical standard. Pick yours — each page breaks down the pain points we see, the playbook we run, and the work we've shipped there.

/ FOR AGENCIES

Run an agency? We white-label for you.

Every playbook below is built for companies inside an industry. This one's the exception: iExcel plugs a senior team into your delivery — paid media, demand gen, and attribution shipped under your brand, strict no-poach.

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/ 01
NFT & Web3

iExcel partners with NFT projects and Web3 platforms to build community, drive mints, and scale revenue through paid acquisition, SEO, and social.

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/ 02
B2B SaaS

iExcel partners with B2B SaaS brands to build demand gen systems that drive MQLs, SQLs, and pipeline across paid, SEO, and lifecycle channels.

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/ 03
Sports Tech

iExcel partners with sports tech and fitness brands to build user growth systems that drive app downloads, engagement, and retention at scale.

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/ 04
EdTech

We build the organic, technical, and demand foundation that moves EdTech products from beta to category leader.

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/ 05
Food & Beverage

iExcel partners with food and beverage brands to build demand gen systems that drive DTC sales, retail distribution, and consumer trial across channels.

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/ 06
Real Estate Tech

iExcel partners with proptech and real estate platforms to build demand gen systems that drive agent signups, lead generation, and transaction volume.

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/ 07
Legal Tech

iExcel partners with legal tech companies to build demand gen systems that drive law firm trials, conversions, and revenue across paid, SEO, and lifecycle.

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/ 08
Mobile Apps

iExcel partners with mobile app companies to build user acquisition systems that drive downloads, engagement, and retention across iOS and Android.

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/ 09
Political Marketing

iExcel partners with political campaigns and advocacy groups to build voter outreach systems that drive awareness, fundraising, and turnout at scale.

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/ 10
Hospitality

We build the local, organic, and demand foundation that turns aggregator traffic into bookings you actually own.

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/ 11
Enterprise AI

iExcel partners with AI and ML companies to build demand gen systems that turn hard-won technical credibility into MQLs, SQLs, and pipeline — across paid, SEO, content, and lifecycle.

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/ 12
Hotel

We shift revenue off the OTAs and into your own channels — direct-booking demand, metasearch, and lifecycle tuned to RevPAR, not raw room nights.

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/ 13
Restaurant

Local demand, online-ordering conversion, and repeat visits — built on clean attribution so you know which dollar actually drove the cover.

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/ 14
CleanTech

We build the organic, technical, and attribution foundation that moves clean-energy, climate, and sustainability products past greenwashing noise and into serious buying committees.

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/ 15
Fintech

iExcel partners with fintech and financial services companies to build demand gen systems that drive customer signups, deposit growth, and trust at scale.

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/ 16
Workforce & Career

We build the demand-gen and attribution foundation that keeps both sides of your marketplace filling — upskilling learners on one side, hiring employers on the other.

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/ 17
Associations

iExcel partners with associations and membership organizations to build demand gen systems that drive member acquisition, event registrations, and renewals.

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/ 18
Entertainment

iExcel partners with entertainment and media brands to build demand gen systems that drive streaming subscribers, ticket sales, and fan engagement across channels.

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/ 19
Family Tech

iExcel partners with family tech and parenting app companies to build demand gen systems that drive downloads, engagement, and retention among parents.

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/ 20
Fashion

We build the demand, attribution, and DTC funnel that keeps apparel and luxury brands growing without trading equity for cheap conversions.

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/ 21
Healthcare

iExcel partners with healthcare and health tech companies to build HIPAA-compliant demand gen systems that drive patient acquisition, provider growth, and appointments.

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/ 22
Job Search

iExcel helps job boards, recruiting platforms, and talent marketplaces acquire candidates and employers in balance — with attribution built for a two-sided funnel where growing one side alone just stalls the other.

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/ 23
LMS & Training

We build the demand-gen engine that moves learning-management, corporate-training, and eLearning products from feature-grid parity to the shortlist — with attribution L&D leaders can defend in a budget review.

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/ 24
Telecom

We help connectivity and communications platforms escape the price war — with differentiated demand gen, retention playbooks, and attribution that survives a long carrier cycle.

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/ 25
Cybersecurity

We build the proof, the content, and the clean attribution that move security products past skeptical CISOs and through the security review — not around it.

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/ 26
Enterprise IT

iExcel partners with enterprise IT and managed services firms to build demand gen systems that drive enterprise leads, qualified opportunities, and closed deals.

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/ 27
Government Technology

iExcel partners with government technology companies to build demand gen systems that drive agency awareness, RFP responses, and contract wins across public sector.

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/ 28
HR Tech

We build the demand, organic, and attribution foundation that moves HCM, payroll, benefits, and engagement platforms from shortlisted to signed.

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/ 29
Venture Capital

iExcel partners with venture capital firms to build thought leadership, support portfolio companies, and drive inbound deal flow through content and demand gen.

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INDUSTRIES · STRATEGY CALL

Don't see your industry? We've likely run the adjacent playbook.

15 minutes with someone senior. Tell us your category and your funnel — we'll tell you, candidly, which of these playbooks maps to it and where we'd start.

REPLY TIMEWithin 1 business day
CALL LENGTH15 min sanity check
WHO ANSWERSA senior partner — no SDRs
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