iExcel partners with healthcare and health tech companies to build HIPAA-compliant demand gen systems that drive patient acquisition, provider growth, and appointments.
We understand HIPAA compliance, patient acquisition strategies, and provider engagement tactics that drive appointment volume and practice growth. Patient and provider funnels are run as separate, deliberate motions — not one merged audience.
We start with patient journey audits and HIPAA compliance reviews, then run experiments across paid acquisition, SEO, and email to improve patient acquisition cost and appointment volume.
Healthcare growth strategy + HIPAA compliance — senior experts fluent in PHI handling, BAAs, and HIPAA-compliant analytics; compliance is wired in from day one.
Patient + provider targeting — segmented campaigns by condition, specialty, and life stage; trust signals matched to the audience.
Measurable appointments + patient growth — HIPAA-compliant attribution stitched to appointment-kept rates and patient lifetime value.
We run the full stack, but we don't apply it uniformly. For Healthcare, these are the disciplines that compound fastest — ordered by impact.
Schema for providers, conditions, services, and locations. Foundation for high-intent patient queries.
Topic clusters by condition, specialty, and procedure; YMYL-grade medical content reviewed for accuracy and citation.
Google, Meta, programmatic. Bid against appointment-kept rates and patient lifetime value, not raw form fills.
Booking flows, intake forms, and provider portals tuned for trust signals and conversion paths — not generic lead-gen patterns.
Triggered nurture for prospects, scheduled patients, and post-visit retention; cohort-based reactivation for lapsed patient lists.
PHI-safe analytics, server-side events, and BAA-backed vendor stack. Attribution stitched to appointment-kept and patient-LTV metrics.
Original signing in early 2024, a mid-year SEO scope expansion, and a verbal commitment for the back-half phase — earned on the strength of phase one.
Total Life is Medicare-focused teletherapy for older adults. iExcel found the ad account wasn't the problem — the ability to connect a Google click to a booked first appointment was.
“Really helped to accelerate our process and to help us to understand the value of metrics. I highly recommend him to any company that wants to see their company grow!”
“A triple threat – he has a high commitment to quality, he genuinely cares about the needs of others, and his subject matter expertise is unparalleled.”
15 minutes with someone senior who has shipped growth for Healthcare brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
