iExcel partners with mobile app companies to build user acquisition systems that drive downloads, engagement, and retention across iOS and Android.
Mobile app growth is a cohort game. We understand the install funnels, ASO best practices, and retention strategies that turn paid downloads into daily active, paying users — not vanity install numbers.
We start with funnel audits and cohort analysis, then run experiments across paid UA, ASO, and in-app channels to improve install quality, retention rates, and monetization.
App growth strategy + UA execution — paid UA across Meta, Google, TikTok, Apple Search Ads, run by senior experts who've scaled apps before.
User targeting + segmentation — beyond demographics. Interest, behavior, and lookalike modeling that compounds across cohorts.
Measurable installs + retention — cohort dashboards from cost-per-install through day-30 active and lifetime value, not last-click.
We run the full stack, but we don't apply it uniformly. For Mobile Apps, these are the disciplines that compound fastest — ordered by impact.
App website, deep links, schema. Foundation for both Google indexing and app-store discovery.
Topic clusters built for app reviews, comparison queries, and answer-engine citation.
Meta, Google, TikTok, Apple Search Ads, Reddit. Bid against day-7 retention, not raw installs.
App Store + Play Store creative, web landers, screenshot tests, Smart App Banners.
Push notifications, in-app messaging, email re-engagement. Cohort-based retention loops.
MMP setup (AppsFlyer / Adjust / Branch), cohort dashboards, install-to-revenue stitching.
A consumer fintech app helping people reduce credit card debt. How iExcel built the mobile growth infrastructure — ASO, keywords, paid, creative, attribution — for a scaled launch.
An iPad PDF and document reader with real product depth — hidden behind an App Store title the search algorithm couldn't parse. How iExcel rewrote the discoverability layer.
15 minutes with someone senior who has shipped growth for Mobile Apps brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
