We build the demand, attribution, and DTC funnel that keeps apparel and luxury brands growing without trading equity for cheap conversions.
Fashion buyers don't behave like software buyers. Discovery is visual, emotional, and social — a shopper sees a fit on a feed, checks a marketplace, searches the brand name, and buys weeks later. That path spans channels last-click never credits, which is how brand-building gets starved to feed a metric it actually created. We treat the brand and the funnel as one system: the campaigns that build desire and the campaigns that capture it are measured together, not pitted against each other.
We start with clean attribution — server-side events, a modeled view of the full path, and a read on which channels actually create demand versus harvest it. From there we run the acquisition and lifecycle program as a set of experiments: creative tests, offer structures, and channel-mix shifts, each measured against contribution margin instead of blended ROAS. Brand and performance share one roadmap, one dashboard, and the same senior team from strategy through execution.
Brand equity and performance measured on one scoreboard — no starving the top of funnel to flatter last-click.
Seasonality-aware planning — drops, collections, and peak windows are built into the spend and creative calendar, not reacted to.
Margin-first attribution — we optimize to contribution margin and repeat rate, so growth doesn't quietly buy unprofitable orders.
We run the full stack, but we don't apply it uniformly. For Fashion, these are the disciplines that compound fastest — ordered by impact.
Meta, TikTok, Pinterest, Google — creative testing and bidding tuned to margin, not blended ROAS.
Upper-funnel campaigns that build desire, measured for the pipeline they create downstream.
Discovery coverage across marketplaces, organic search, and answer engines as shopper habits shift.
PDP, collection, and checkout experiments that lift conversion without cheapening the brand.
Email and SMS journeys for first purchase, repeat, and win-back — the margin lever behind paid.
Server-side events, modeled multi-touch, and reporting stitched to orders and contribution margin.
A visually stunning vintage-fashion editorial site — invisible to search. This is how iExcel diagnosed the structural blockers and rebuilt the SEO foundation underneath.
A founder-led vintage streetwear brand on Shopify. This is how iExcel built the ecommerce growth foundation — SEO, paid social, Google Shopping, and a repeatable drop playbook.
15 minutes with someone senior who has shipped growth for Fashion brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
