Where a boutique growth-marketing team shows up on the record — podcasts, talks, and the founder's own thinking — plus the media kit, partner listings, and client proof a journalist or buyer can verify in minutes.
iExcel is a boutique growth-marketing and demand-generation agency, founded in 2012 and headquartered in Washington, DC. Led by founder and CEO Chris Rodriguez — a 20-year marketing veteran who has worked with 50+ startups from seed to Series E — the senior team builds and operates demand engines for companies in B2B SaaS, Web3, sports tech, legal tech, healthcare, fintech, and edtech. iExcel is a HubSpot Solutions Partner and a Semrush Agency Partner.
A boutique growth-marketing agency, independent and expert-led since day one.
Seed-stage startups through category leaders across 18+ industries.
Relocated from the Mason Enterprise Center (Fairfax, VA) to Washington, DC; also operating in NYC.
CEO Chris Rodriguez, a two-decade marketing veteran and Techstars Equitech mentor.
Where founder Chris Rodriguez has appeared publicly to talk demand generation, SEO, and building a boutique agency. Every link opens the original source.
How iExcel has grown entirely through founder-led sales and referrals, the challenge of maintaining intimacy while scaling, and Chris's approach to hiring.
Listen ↗Chris runs iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency out of the greater Washington, DC area — and helped grow a unicorn (Dapper Labs).
Listen ↗Chris Rodriguez on Simpli.fi's web series, breaking down how disciplined audience targeting drives measurable digital-marketing results.
Watch ↗A video interview with the iExcel founder on building a growth-marketing practice in the DC area.
Watch ↗Chris led a live SEO crash course for UST Education — how modern search rewards structure and intent, not just keywords.
View session ↗A conversation on the acquisition channels that actually move early-stage pipeline — search, paid search, and lifecycle email.
Watch ↗Selected posts from the iExcel founder's LinkedIn — on the AI era, scaling a boutique agency, and the expert's mindset. Published, public, and his own words.
“The irony… in this AI era, the true differentiator is… actually 'keeping it real' and being human.”
Read on LinkedIn ↗“It represents years of authentic networking, pure hustle and good energy, relentless client service delivery… 2026 is going to be epic. It's time to level up. In every way.”
Read on LinkedIn ↗“This place means so much to me — it was the home for the entire growth story of my agency. From 'desk for a day' to two separate offices.”
Read on LinkedIn ↗“As we scale iExcel, I am re-engaging with the top marketing consultants in the game… Growing a company is a book with many chapters. Very humbling.”
Read on LinkedIn ↗“I respectfully disagree with 'finding the right fit for me.' Leave your ego at the door when you apply — and work the process like an expert.”
Read on LinkedIn ↗Independent partner and agency directories that list iExcel — for anyone who wants to confirm the company before a conversation.
Listed in the HubSpot Solutions Marketplace with demand-gen, ABM, CRM, and paid services.
Verified agency partner profile — "Tactical. Tangible. Driving Real ROI."
Company profile: Fairfax, VA · founded 2012 · Growth Marketing · Demand Generation.
Chris Rodriguez, CEO — digital marketing & growth; Techstars Equitech mentor.
“Chris is a force of nature. In his time at Contactually, he transformed our marketing efforts — and built a highly-performant acquisition machine.”
Approved copy, ready to lift. Open any card marked Ready to read the full text and copy it straight into your story.
High-resolution logo files, brand colors, and approved screenshots.
