iExcel partners with NFT projects and Web3 platforms to build community, drive mints, and scale revenue through paid acquisition, SEO, and social.
Web3 audiences live in Discord, Twitter, and on-chain. We understand the community dynamics, crypto marketing channels, and authentic engagement strategies that drive real mints and secondary sales — not just speculative attention.
We start with community audits and on-chain analytics, then run experiments across Discord, Twitter, and paid channels to drive mints, secondary sales, and holder engagement.
Web3 growth strategy + execution — paid + community playbooks for NBA Top Shot, NFL ALL DAY, and category-defining drops.
Community building + engagement — Discord moderation, Twitter campaigns, KOL partnerships that build authentic holder energy.
Measurable mints + volume growth — on-chain dashboards and paid attribution stitched to wallet activity, mint counts, and secondary sales.
We run the full stack, but we don't apply it uniformly. For NFT & Web3, these are the disciplines that compound fastest — ordered by impact.
Mint pages, project hubs, schema for NFT collections. Foundation for both Google indexing and answer-engine citation.
Project lore, drop announcements, education content. Engineered for both classic search and AI answer engines.
X (Twitter), Reddit, Google, Meta. Bid against wallet activations and mint conversions, not raw clicks.
Mint flow, allowlist signup, wallet-connect optimization. Experiments shipped weekly.
Holder retention nurtures, secondary-sale triggers, drop announcements. Compounding holder LTV loops.
On-chain analytics, wallet-to-ad attribution stitching, holder cohort dashboards.
Sports IP from the NBA, NFL, UFC, and LaLiga — drops moving at sports-calendar speed. iExcel ran the whole engine, for years, and beat the category medians doing it.
A Web3 event brand across two phases — NFT LA in 2021–22, Outer Edge DC in 2025. Paid social, tracking, outreach, sponsor amplification. One growth engine, tuned for tickets.
A creator-led Web3 membership brand needed to translate a huge social audience into a segmented, high-signal launch — end to end, in a six-week sprint.
“Amazing to work with, an ingrained portion of our day to day business he's truly one of the partners that understands the idea of sharing in the success. Extremely knowledgable, an expert in his field.”
“Chris and the iExcel team are consummate professionals and incredible collaborators. Data driven, available at odd hours, inquisitive thinkers. They drove me to be better at my job, and supported me endlessly. I couldn't endorse Chris enough. He's fantastic and his team are all fantastic.”
“The definition of hustle, and I was fortunate enough to experience his hunger for success first-hand. His management style of "test often, fail quickly" and "ask for forgiveness instead of permission" gave me autonomy and ownership which provided me invaluable experience early on in my career, as well as ownership of meaningful projects. A phenomenal leader, mentor, and manager— an absolute lynchpin to any organization.”
15 minutes with someone senior who has shipped growth for NFT & Web3 brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
