iExcel helps job boards, recruiting platforms, and talent marketplaces acquire candidates and employers in balance — with attribution built for a two-sided funnel where growing one side alone just stalls the other.
Switch AppJob search and recruiting is a two-sided marketplace, and the marketing has to respect that. Grow candidates and employers out of balance and liquidity breaks — postings with no applicants, or applicants with no roles. We understand the supply-and-demand mechanics, the seasonal hiring cycles, and the high-intent search both sides bring — and we build acquisition and lifecycle programs that keep the marketplace liquid, not just the signup count high.
We start by mapping both funnels — candidate and employer — and the liquidity metric that ties them together, then run experiments across paid, organic, and lifecycle to grow the side that's actually constraining the marketplace first. Attribution is built for two sides: we track matched outcomes and repeat behavior, not vanity registrations, so spend follows the plays that create placements.
Marketplace-native growth — we grow the side that's constraining liquidity, run by senior marketers who've scaled two-sided funnels, not a junior applying a one-sided playbook to a two-sided problem.
Intent-owning SEO + content — topic clusters built for high-intent candidate and employer queries, engineered to rank and earn answer-engine citations in the gaps the incumbents leave.
Outcome-based attribution — dashboards that credit matched placements and repeat employers, not raw signups, so the whole funnel optimizes toward a liquid marketplace.
We run the full stack, but we don't apply it uniformly. For Job Search, these are the disciplines that compound fastest — ordered by impact.
Job-listing schema, crawl architecture, and indexation at scale — the foundation for ranking thousands of role and location pages.
Topic clusters for candidate and employer search — salary guides, role explainers, hiring playbooks — built to rank and get cited by answer engines.
Meta, Google, TikTok, and Reddit — bid against the constrained side of the marketplace and matched outcomes, not raw registrations.
Separate candidate and employer paths, signup-flow tests, and conversion rebuilds tuned for two very different intents.
Onboarding, re-engagement, and win-back for both sides — job alerts, applicant nudges, and employer retention loops that keep the marketplace active.
Two-sided funnel dashboards, liquidity and match-rate tracking, and CRM stitching so spend maps to placements, not signups.
15 minutes with someone senior who has shipped growth for Job Search brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
