Milestone — the rebranded successor to a clean-energy partner platform — runs on a continuous iExcel engagement that's now 310 tasks deep, with a current strategic pivot into nuclear and geothermal infrastructure targeting. iExcel has been the marketing-ops partner through the original build, the rebrand, and the new vertical-targeting motion.
Most agencies get replaced during a corporate rebrand. iExcel didn't. Milestone is a clean-energy partner-platform program — 310 closed tasks of institutional knowledge, carried into the rebrand.
Asana confirms the depth. The single Account Management project under the prior name shows 310 of 317 tasks closed — a ~97.8% completion rate sustained across nearly two years of continuous operations. That's the volume signature of an engagement that did real work, week after week, without drift.
Layered on top, twelve discrete workstream projects: cold outreach campaigns, free-deal-memo and webinar offers, tracking buildout, conference strategy and campaign execution, market research, advertising channels, top-of-funnel and middle-of-funnel programs, audience buildout and enrichment, and HubSpot updates. Each one a named project, each one with completion receipts.
Each workstream is a named Asana project with its own scope, sprint cadence, and close-out. The breadth is the receipt: this isn't a single-channel ad engagement — it's an integrated marketing-ops program.
The Milestone engagement is the receipt for a specific iExcel quality: continuity through corporate change. Most agency relationships don't survive a rebrand, a vertical pivot, or a CEO-team restructure. This one did all three, and the work shipped through each transition.
For energy-tech category leaders evaluating long-cycle marketing-ops partners, that continuity is the most important data point. The institutional knowledge that took eighteen months to build in Phase 01 is what makes the Phase 02 pivot to nuclear and geothermal targeting executable on a tight calendar.
Milestone got the marketing-ops partner that survived a rebrand and is now driving the nuclear and geothermal vertical pivot. 310 closed tasks across twelve workstreams is the receipt.
