We build, manage, and optimize paid search campaigns that target actual business buyers, filter out consumer clicks, and feed down-funnel CRM data back to Google Ads for smarter bidding.
“Stop bidding on raw form fills. If your paid search doesn't talk to your CRM, you are training Google's algorithm to find cheap clicks instead of closed deals.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
We build an ICP keyword and intent matrix that maps high-intent search terms to professional buyers, using strategic friction in ad copy to actively discourage low-value consumer clicks.
By configuring offline conversion tracking, we pass GCLIDs and CRM status changes back to Google Ads. Your bidding algorithms optimize for SQLs and closed-won deals instead of raw conversions.
We deploy Single Theme Ad Groups (STAGs) with controlled budgets and extensive negative keyword lists to prevent your budget from reaching the wrong audiences.
We don't rely on automated setups or hand your account to juniors. We build a custom paid search engine through a structured, phased methodology.
We reverse-engineer your pipeline targets to calculate acceptable acquisition costs, then run a deep-dive diagnostic of historical performance to find structural defects and budget leaks.
We map technical search terms to your buyer personas and connect Google Ads directly to your CRM to track down-funnel status changes.
We design a controlled budget structure built around Single Theme Ad Groups and write ad copy that uses industry jargon to filter out unqualified traffic.
We roll out campaigns in phases, prioritizing bottom-of-funnel capture before scaling, and monitor down-funnel sales metrics to continuously refine bidding.
No junior hand-offs. No vanity metrics. Just a disciplined, CRM-integrated paid search strategy built for your sales cycle.
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