Navigate the intricate landscape of the Legal Tech industry, empowering law firms and vendors.

Trusted by leading Legal Tech brands

Navigate the intricate landscape of the Legal Tech industry, empowering law firms and vendors.

Trusted by leading Legal Tech brands

Legal Tech Case Studies

iExcel built and managed ediscovery software Nextpoint’s Demand Generation and Account-Based Marketing engine for ~5 years (2019 – 2023), leading to:

  • LinkedIn Ads: $297K –> 6K leads @ $45 CPL (25% conv. rate)
  • Google Ads: $119K –> 1.4K leads @ $85 CPL (2.4% conv. rate)
  • Facebook/Instagram Ads: $72.7K –> 532 leads @ $120 CPL

iExcel built LiquidText’s initial App Store Optimization strategy for iOS Store, and has led to top rankings for:

  • Annotate“: #53 –> #3
  • Reader“: #88 –> #11
  • Highlighter“: Unranked –> #3
  • Highlights“: #53 –> #2
  • Highlight“: #22 –> #7
  • PDF“: #67 –> #31
  • Text“: Unranked –> #40

Ediscovery Testimonials

Sales Director - Nextpoint

Chris is an outstanding marketing professional that can significantly help any business turn into a rocket ship! I am in business development for a client of Chris’, so I have been able to work hand in hand with him on a regular basis.

William Boelter

Manager, Legal Recruiting - Davis Polk & Wardwell

“Chris was an immediate asset to our Group at Davis Polk. His intellect, motivation, dedication and talent — a huge value added during his tenure here. Chris is a true go-getter, and a person who is willing and able to process ideas outside of the box. He has all of the knowledge and skills needed to be a success wherever he goes!“

Melissa James

Project Manager, EDiscovery Management Services - Davis Polk & Wardwell

“I have known Chris since he first came to Davis Polk as a Litigation Technical Analyst. Chris’ intellect and motivation made him an asset to the litigation department. He is dedicated, ambitious and a complex thinker. His outside-of-the-box thinking is one of his greatest assets and lends itself to his amazing creativity. Wonderful things lay ahead for Chris.”

Carla Hinton

We Know Legal Tech Marketing

iExcel can be your trusted partner in navigating the intricate landscape of legal technology marketing. Our expertise lies in crafting tailored strategies for targeting lawyers and ediscovery professionals, ensuring that your company stands out in a competitive and dynamic industry.

Understanding The Legal Tech Landscape

We understand that lawyers are busy legal professionals, with constraints on their time – making it important to promote efficiently and with simple-yet-convincing asks.While traditional white papers have been the norm and still work – our strategy also includes promoting engaging formats such as live webinars. iExcel also believes in social proof, and therefore aligns case studies with the proper timing of a buyer’s process, so that they serve as tools to attract more business, rather than noise.iExcel is geared towards elevating your legal technology company’s online presence. With our targeted strategies and deep understanding of the legal tech industry, we ensure that your website ranks high for crucial keywords (like “e-discovery software,” for example). By optimizing content and aligning our strategies with the buyer stage timing, we position your firm as a leader in the legal technology space.

Why Choose iExcel for Your Legal Tech Marketing Needs

1. Industry Insight

Our team at iExcel brings a wealth of experience to the table. We understand the nuances of legal technology marketing, allowing us to develop strategies that resonate with your target audience.

2. Proven Results

With a track record of delivering tangible results for legal technology clients, iExcel stands out as a trusted partner. Our strategies are designed to drive conversions, increase brand awareness, and ultimately boost your bottom line.

3. Account-Based Marketing Expertise

By targeting a specific list of buyers across all paid channels (Google, LinkedIn, Facebook, Instagram, YouTube, Twitter), iExcel generates awareness, engagement, and conversions from your exact buyer targets.

4. Comprehensive SEO Approach

By optimizing your content for the correct targeted keywords, we ensure that your website ranks high on search engine results, driving organic traffic and positioning your brand as an industry leader.

5. Customized Solutions

Recognizing the unique needs of each legal tech company, iExcel offers tailored solutions. Whether you’re a startup looking to establish a strong online presence or an established player aiming for market expansion, our strategies are flexible and adaptable.

Contact Us

Tell us about your business and needs so we can help you determine if iExcel is the right fit for you.


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