TeamWhat We DoCase StudiesToolsBook a consultation →
Accepting new audits — Consulting slots open

Work with a senior Google Ads Consultant.

Stop burning budget on automated assumptions. Get direct access to an expert expert who aligns your search campaigns with your real CRM revenue.

  • Technical tracking blueprint We map your GTM and GA4 setup to ensure Google's algorithms optimize against actual sales, not empty clicks.
  • Account architecture re-mapping We restructure your campaigns and ad groups to eliminate internal keyword competition and target high-intent buyers.
  • Direct expert access No junior account managers. You work directly with a senior advisor who reconciles platform metrics against your pipeline.
EngagementMonthly advisory & hands-on
FocusB2B & high-ticket lead gen
Book your kickoff
30 minutes with a senior expert
Free
You don't need more automated recommendations from a platform built to sell clicks. You need your ad spend pointing at closed-won revenue.
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Align ad signals with your CRM

We connect your Google Ads conversion tracking to your actual pipeline. By feeding Google's smart bidding algorithms clean, first-party data, the system optimizes for qualified leads instead of raw click volume.

GTM & GA4 conversion tracking blueprint
Outcome 2

Stop budget reaching the wrong audiences

We run a forensic audit of your search queries to build a localized negative keyword taxonomy. This stops your ads from showing on irrelevant variants and redirects your budget to high-intent search terms.

Search query & negative keyword taxonomy
Outcome 3

Maximize Quality Score with tight message matching

We align your Responsive Search Ads directly with custom landing page wireframes. By matching the searcher's exact intent to the ad copy and the on-page offer, we lower your cost per click.

RSA copy deck & landing page CRO hypotheses

Our six-phase consulting framework.

We don't rely on automated platform recommendations. We systematically rebuild, calibrate, and optimize your campaigns to drive pipeline revenue.

1
Phase 1

Discovery & context gathering

We align on your business goals, target customer acquisition costs, and sales cycle length. We secure administrator access to your Google Ads, GA4, and Google Tag Manager accounts.

Goal & CAC alignmentSales cycle mappingAccount access auditHistorical performance review
2
Phase 2

Account & signal audit

A thorough review of your active campaigns to isolate tracking health, pinpoint where budget is reaching the wrong audiences, and analyze current bidding configurations.

Campaign structure analysisSignal quality checkBudget leak identificationBidding configuration review
3
Phase 3

Account architecture re-mapping

We restructure your campaign taxonomy and design theme-based ad groups. This prevents internal keyword competition and ensures your ads align closely with searcher intent.

Campaign taxonomy designTheme-based ad groupsKeyword de-duplicationMatch type strategy
4
Phase 4

Creative & landing page alignment

We develop high-converting Responsive Search Ads (RSAs) and align them with landing page optimization hypotheses to maximize your Quality Scores and conversion rates.

RSA ad copy deckHeadline & description variationsLanding page CRO hypothesesMessage matching wireframes
5
Phase 5

Launch & smart bidding calibration

We activate the restructured campaigns and carefully guide Google's automation tools (like Target CPA or Target ROAS) with strict budget guardrails while the system gathers conversion data.

Campaign activationSmart bidding configurationBudget guardrail setupEarly signal monitoring
6
Phase 6

Search term review & revenue reconciliation

We conduct regular search term audits, expand your negative keyword database, and reconcile platform-reported conversions against your true CRM sales data.

Search term auditsNegative keyword expansionCRM revenue reconciliationMER dashboard reporting

Questions, briefly answered.

An independent Google Ads consultant provides direct, senior-level strategy and execution without the overhead or junior account managers of a traditional agency. If you need strategic alignment, deep technical tracking setups, and direct communication with the person actually managing your budget, a consultant is the right fit. If you need multi-channel creative production, organic social management, and PR alongside your search ads, a full-service agency may be better suited.

Align your spend with real revenue.

Stop relying on automated platform recommendations. Partner with a senior Google Ads consultant to build a high-intent, trackable search strategy.

Start here.

Pick a time, or send context first. Either way, a senior expert replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior expert on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

Replies from a senior expert, never an SDR.

Book →