iExcel goes AI-first, rebuilding its performance-marketing agency around AI agents and a new Latin American team

WASHINGTON, DC — October 8, 2026 — iExcel, the growth-marketing agency founded in 2012, has rebuilt itself as an AI-first company. For most of its history iExcel was a lead-generation and performance-marketing shop: paid media, SEO, email, and analytics, run by hand for each client. Over the past year the team has moved that work onto AI, building its own agents and tools, standing up an in-house AI practice, and restaffing around people who can own several parts of the business at once.

The clearest sign is iExcel's own product line. The company now publishes eight free AI and marketing tools, each on its own domain: a Free Digital Marketing Audit that breaks down any website in about 90 seconds, an AI Search Grader that shows whether ChatGPT, Gemini, and Perplexity recommend a business, a Landing Page Analyzer, an AI Cold Email Generator, and a Brand Voice Generator, alongside utilities for UTM tracking links, Gmail aliases, and large CSV files.

Inside the agency, the AI practice builds the automations, agents, and data workflows the team uses every day, including agents that turn client-meeting transcripts into tracked tasks so nothing promised on a call gets lost. Client work has shifted the same way: alongside paid media and SEO, iExcel now optimizes for AI search (GEO), helping brands show up when buyers ask ChatGPT, Gemini, and Perplexity for a recommendation.

The shift also changed how iExcel hires. Over the past several months the agency added four team members through Remote Latinos, a staffing firm that connects U.S. companies with remote professionals across Latin America. iExcel credits the new team with more capacity to move work forward, a stronger operating infrastructure, a cleaner CRM and reporting environment, and more attention on SEO, content, and its own digital presence.

“I needed specialists… people who could own different parts of the business simultaneously. And I needed a team structure that made financial sense for a bootstrapped agency,” said Chris Rodriguez, founder and CEO of iExcel. “Remote Latinos became a big part of that transition.”

iExcel serves B2B SaaS, fintech, healthcare, legal tech, edtech, sports tech, and Web3 companies from Washington, DC and New York. Its free AI tools are available now at iexcel.co/tools.