A senior paid-search expert builds your Google Search Ads strategy — goals, keyword and intent map, account structure, match-type and negative policy, ad and bidding plan, conversion tracking — then hands you a 90-day roadmap to build and launch from.
“Most accounts don't have a budget problem. They have a plan problem — keywords, structure, and tracking that were never designed to work together.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Your keywords mapped to real buyer intent and funnel stage, grouped into tightly themed ad groups, with a match-type and negative-keyword policy that keeps Search spend on commercial searches — not whatever the auction wanders into.
Account → Campaign → Ad Group → Ad, structured so signals stay clean — a documented campaign-type mix (Search and where Performance Max fits), naming conventions, and an ad and bidding plan your team can build straight from.
Conversion actions, enhanced conversions, and first-party data defined up front, plus the landing-page message-match the plan depends on — so day one of spend reports numbers you can actually act on.
Each phase produces a specific artifact you keep. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.
We start where the plan should: what the account has to achieve. Business objective, target metrics, audience and competitive context, then the keyword and intent map that everything downstream is built on.
How the account is organized decides what the auction can read. We design the structure — tightly themed ad groups, campaign-type mix, naming — and the match-type and negative-keyword policy that governs reach.
The execution layer. Responsive search ad and asset framework written as intent triggers, the bidding approach for your stage and budget, and the conversion-tracking spec the whole plan relies on.
Everything sequenced into a 90-day build-and-launch roadmap — each step tagged with what it depends on and who owns it — then a live working session to hand it over.
One strategy. One 90-day roadmap. Two weeks from kickoff to readout.
Pick a time, or send context first. Either way, a senior expert replies in one business day.
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Replies from a senior expert, never an SDR.
More Google Ads work from the same senior team.
