iExcel partners with sports tech and fitness brands to build user growth systems that drive app downloads, engagement, and retention at scale.
Sports Tech buyers live for moments — game day, championship runs, signing windows. We understand the funnel dynamics, retention math, and creative cadences that turn moment-driven attention into daily active, revenue-generating users.
We start with funnel audits and cohort analysis, then run experiments across paid acquisition, in-app messaging, and retention channels to improve app economics and LTV.
Sports Tech growth strategy + execution — Super Bowl ads to NFL ALL DAY drops, run by senior experts who've shipped at the largest sports moments.
Athlete + consumer audience targeting — paid + content campaigns segmented by fan behavior, sport interest, and engagement level.
Measurable downloads + engagement — install-to-DAU/MAU dashboards, retention cohorts, and game-day attribution baked in.
We run the full stack, but we don't apply it uniformly. For Sports Tech, these are the disciplines that compound fastest — ordered by impact.
Schema for events, players, teams, leagues. Foundation for high-intent sports queries.
Topic clusters by sport, league, and season. Citation-grade analysis content for both Google and answer engines.
Meta, Google, TikTok, YouTube, CTV. Bid against engaged-fan acquisition, not raw installs.
App store creative, web landers, pre-game funnels for fan signups + collector flows.
Triggered nurture for game-day, season starts, and championship moments. Cohort-based retention loops.
Cross-screen cohort dashboards, season-long retention modeling, install-to-revenue stitching.
“In Chris, you plainly get more than you bargain for. In the best possible way. iExcel brings you some of the most transformational, actionable, out-of-the-box insights I've ever seen. (Or honestly could ever imagine) from a marketing agency. And that's just the start. When you work with Chris and his team, you get all that. But you also get an ally. A friend. Somebody willing to — as a mentor once put it, about hockey — 'dig in the corners' with you. Even though he was technically a 3rd party, Chris and his team felt like part of our core team from the beginning. Building from the ground up. Leaning on each other. Celebrating W's, learning from L's. I'm a better marketer for Chris' mentorship. I'm a better person for his friendship.”
“Chris and the iExcel team are consummate professionals and incredible collaborators. Data driven, available at odd hours, inquisitive thinkers. They drove me to be better at my job, and supported me endlessly. I couldn't endorse Chris enough. He's fantastic and his team are all fantastic.”
“They work extraordinarily hard, around the clock if need be, do high level, high quality work and are top notch people to boot. Highly recommend working with this crew.”
“A pros, pro. He is even-keeled and has been an immense value add to Dapper Labs from day 1 of working with him. Tasked with taking on a lot of our CRM and paid efforts for the NBA Top Shot business and has been invaluable to up-leveling our skill set and capacity to bring new users into the business. As a bonus, he is also just a fun / positive person to be around.”
“One of the most passionate marketers I've ever met. His insights come from tremendously valuable experience, and his Brooklyn roots. Deep understanding of everything from SEO/SEM, Email and Social Media Marketing to Conversion Optimization and Project Management make him the total package.”
15 minutes with someone senior who has shipped growth for Sports Tech brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
