A senior paid-media expert runs your team through the Google Display Network inside your own account — campaign structure, responsive display ads, audience and placement targeting, exclusions and conversion tracking — so they can build and optimize Display campaigns without us.
“You don't need another course login. You need your own team to launch and tune a Display campaign on Monday without calling us.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
By the end, your people can build a Display campaign, assemble responsive display ads, set audience and placement targeting, wire conversion tracking, and read the numbers — in your own Google Ads account, without waiting on an agency.
Where Display behaves differently from Search: responsive display ad assets, custom-segment and in-market audiences, contextual and placement targeting, remarketing lists, and the exclusions and frequency caps that stop the Display Network from quietly burning budget.
Not theory. We hand over the weekly and monthly checklists we use — which placements to prune, which audiences to scale, which assets to swap, and what to leave alone — so optimization becomes a habit your team owns instead of a project they outsource.
We build the agenda around your account and your team's level, then teach it live by working through real campaigns. Each block leaves your team able to do something new on their own — here's what we cover.
We start in your own account. How the Google Display Network works, how it differs from Search, and how to structure and set up a clean Display campaign from goals down to ad groups.
What makes a Display ad work and how to assemble responsive display ads — the headlines, descriptions, images and logos Google combines — plus where static and Gmail formats still earn their place.
The part most teams get wrong on Display. Audience and content targeting your team will actually use, remarketing lists, and the exclusions and frequency caps that keep spend off junk inventory.
We wire and verify conversion tracking together, reconcile it with GA4, then turn everything into a routine your team can repeat — with the checklists you keep.
One hands-on workshop. A trained team. A repeatable routine they run without us.
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Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior expert, never an SDR.
More Google Ads work from the same senior team.
