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01

Audit, Clean, and Launch Non-Paid Channels

Organic Search / SEO

Organic Search / SEO

Market Research

  • Keyword Research (for high rankability)

On-Page Optimization

  • Content & Page Optimization
    • Title
    • Description
    • URL Slug
    • Headlines (H1, H2)
    • Keyword Frequency
  • Internal Linking
    • Anchor Text

SEO Backlinks

  • Guest Post Outreach
  • Do-Follow Submissions
    • Directories,
    • Owned Profiles
    • Press Releases

Technical SEO

  • Health Audits
  • Error Resolution (404s, Redirects)
  • Crawl Optimization (Sitemap, Robots)
  • Migrations (Launches & Fixes)

AI SEO Content Creation

  • Blog Posts
  • Product Pages
AI Search / GEO

AI Search / GEO

Market Research

  • Keyword Research (for high rankability)

On-Page Optimization

  • Content & Page Optimization
    • Summaries
    • FAQs
  • Schema Markup

GEO Backlinks

  • Owned Social Media Posts
    • Reddit Answers
    • YouTube Descriptions
    • LinkedIn Articles
  • Authority Site Submissions
    • Wikipedia

Technical GEO

  • Crawl Optimization (LLMs.txt, Robots)
Cold Email Marketing

Cold Email Marketing

Market Research

  • Audience Development
    • LinkedIn Search
      • By Keyword
    • List Building
      • Clay Enrichment
      • Database Pulls (various tools)

Cold Email Campaigns

  • Text-Only Sequences (various tools)
  • Bulk Brand Blasts (Sendgrid)
  • Email + LinkedIn (LemList)

Cold Email Infrastructure

  • Email Domains
  • Email Accounts
  • Warming
Cold Social Media

Cold Social Media

Market Research

  • Audience Development
    • LinkedIn
      • By Job Title
      • By Member Groups
    • Instagram & X/Twitter
      • By Hashtag/Keyword
      • By Follower Count

Cold Social Campaigns

  •  Friend Requests /Follows
  • DMs
  • Engagement (Stars, Likes, Comments)

Audit, Clean, and Launch Paid Advertising Channels

Social Media Advertising

Social Media Advertising

Market Research

  • Audience Development
    • LinkedIn Ads
      • Job Titles
      • Member Groups
    • Meta Ads
      • Demographics
      • Interests
    • X/Twitter
      • Keywords
      • Hashtags
      • @Account Followers

Social Ads Campaigns

  • Campaign Types
    • Lead Gen Ads
    • Click Ads
    • Video Ads

Social Ads Setup

  • Pixels
  • Conversions
  • Saved Audiences
Search Advertising

Search Advertising

Market Research

  • Keyword Research (for high rankability)

Social Ads Campaigns

  • Google Ads
    • Campaign Types
      • Search Ads
        • RLSA Ads
      • PMax Ads
      • Lead Gen Ads
  • Microsoft (Bing) Ads
    • Campaign Types
      • Search Ads
        • RLSA Ads
  • Yahoo (Gemini) Ads
    • Campaign Types
      • Search Ads
        • RLSA Ads

Search Ads Setup

  • Pixels
  • Conversions
  • Saved Audiences
Display Advertising

Display Advertising

Market Research

  • Audience Development
    • Specific Website Placements
    • By Demographics / Category
    • Custom Audience (CSV)

Display Ads Networks

  • Google Display Network (GDN)
  • Microsoft Ads Network
  • AdRoll
  • Criteo
  • Native Advertising
    • Taboola
    • Outbrain

Display Ads Setup

  • Pixels
  • Conversions
  • Creative
    • Optimal Sizes
      • 300×250
      • 728×90
      • 320×50
      • 300×600
    • All Sizes 
Video Advertising

Video Advertising

Market Research

  • Audience Development
    • YouTube
      • Specific Channel Placements
      • Specific Video Placements
      • By Keyword
    • TikTok
      • By Hashtag
      • By @Account Follower
    • Custom Audience (CSV)

Video Ads Networks

  • YouTube Ads
  • TikTok Ads
  • Connected TV (CTV)
    • MNTN
    • StackAdapt
    • Vibe.co

Video Ads Setup

  • Pixels
  • Conversions
  • Creative
    • Horizontal
    • Vertical / Phone
Directory Advertising

Directory Advertising

Market Research

  • Targeting Options
    • By Category

Directory Ads Networks

  • Capterra
  • G2
  • TrustRadius

Directory Ads Setup

  • Pixels
  • Conversions
  • Profiles
    • Contents
    • Reviews
02

Convert Traffic to More Leads

Website Conversion Optimization

Website Conversion Optimization

  • A/B Testing
    • Google Optimize
  • Heat Mapping
    • Hotjar
    • Clarity
Landing Page Development

Landing Page Development

  • WordPress
  • Unbounce
  • Hubspot

Convert Leads to More Sales

03
Sales Enablement

Sales Enablement

  • Platform Management
    • Outreach.io
    • SalesLoft
    • Woodpecker
  • Sequence Strategy
  • Email Copywriting
  • Social Automation
Owned Email Lead Nurturing

Owned Email Lead Nurturing

  • Platform Management
    • Hubspot
    • Salesforce
    • Contactually
  • Audience Segmentation
  • Email Drip Campaign Strategy
  • Email Copywriting
Analytics

Analytics

  • Platform Management
    • Google Analytics
    • Google Tag Manager
    • Mixpanel
    • Salesforce
  • Reporting Strategy
    • Event Tracking
    • Custom Reports

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