iExcel partners with food and beverage brands to build demand gen systems that drive DTC sales, retail distribution, and consumer trial across channels.
Food & Beverage growth lives at the intersection of DTC, retail, and brand. We understand the consumer-packaged-goods marketing playbook, the retail distribution dynamics, and the DTC conversion tactics that drive trial AND repeat — not just first-purchase volume.
We start with funnel audits and consumer cohort analysis, then run experiments across DTC, retail, and social channels to improve trial rates, repeat purchase, and distribution.
CPG growth strategy + brand building — paid acquisition, organic, and brand work tuned for both DTC checkout and retail buyer conversations.
Consumer + retailer targeting — paid campaigns that segment by purchase intent AND retail buyer persona, not just demographics.
Measurable sales + distribution — dashboards that connect ad spend to DTC checkout, subscription LTV, and retail sell-through.
We run the full stack, but we don't apply it uniformly. For Food & Beverage, these are the disciplines that compound fastest — ordered by impact.
Schema, sitemaps, e-commerce site architecture. Foundations for product-page indexing and rich snippets.
Recipe content, ingredient education, brand-story topic clusters. Engineered for both Google and answer-engine citation.
Meta, TikTok, Pinterest, Google Shopping. Bid against repeat-purchase value, not just first-order acquisition cost.
DTC checkout flow, subscription offers, recipe-to-buy paths. Experiments shipped weekly.
Triggered nurture for first-purchasers, subscription customers, and lapsed buyers. Compounding LTV loops.
GA4, server-side events, retail-sales lift modeling. Reporting that connects marketing spend to DTC + retail sales.
A premium sous-vide culinary manufacturer selling into hotels, airlines, retail, and DTC. This is how iExcel became the cross-channel growth-consulting layer holding the kitchen together.
MarketMan sells procurement and inventory software to restaurant groups and hotels. iExcel built the growth system behind it — ABM paid social, a working Zoho stack, and honest attribution.
An on-demand alcohol delivery app with web, iOS, and Android surfaces. This is how iExcel built the growth analytics and customer acquisition operating system underneath it.
Tock sells reservation and experience software to restaurants and hospitality operators. iExcel rebuilt the measurement spine, then the paid engine — and cut cost-per-demo 63% in one month.
“Always incredibly helpful and provided great insights. Excellent analyst and very good at all projects, particularly SEO. Over the last 15 months, his work increased organic traffic to our e-commerce pages 2.5x, and revenue 1.5x.”
“An outstanding marketing professional that can significantly help any business turn into a rocket ship! He has not only ran successful advertising campaigns for our company for several years, but he has also been our go-to expert on all things SEO, marketing, and advertising. He has strongly influenced the high-growth and direction of our company. He is the expert you need on your team.”
15 minutes with someone senior who has shipped growth for Food & Beverage brands like yours. We'll pressure-test your funnel and tell you — candidly — where the fastest compounding lives.
