Unlock the full potential of your mobile app with iExcel's proven strategies in App Store Optimization and App Installs.

Trusted by leading Mobile Apps brands

Unlock the full potential of your mobile app with iExcel's proven strategies in App Store Optimization and ROI-driven marketing.

Trusted by leading Mobile Apps brands

We Know Mobile App Marketing

iExcel is not just a digital marketing service provider; we are your growth partner in the competitive realm of mobile apps. Whether you are launching a new app or seeking to rejuvenate an existing one, our tailored strategies, fueled by insights into your target users, will elevate your marketing game.

Why Choose iExcel for Mobile App Marketing?

Strategic Awareness Building

In the ever-expanding sea of mobile apps, gaining visibility is crucial. iExcel begins by meticulously planning your app’s prelaunch activities, strategically building brand awareness. From setting a compelling launch date to in-depth market research, we ensure your app addresses unique user needs, standing out among competitors. Our experts guide you in creating user personas, understanding your audience intimately, and crafting a clear brand message that resonates.

Effective Acquisition Strategies

The acquisition stage is where iExcel’s prowess shines. Leveraging paid ads, app store optimization (ASO), and engaging video content, we drive users to install your app. Our ASO strategies focus on the twin pillars of discoverability and conversion, ensuring your app ranks high in searches and converts curious users into loyal customers. With iExcel, you’ll identify the most effective channels, refining your approach to maximize downloads and secure a prominent place in app stores.

Holistic Retention Tactics

User retention is the heartbeat of a successful mobile app. iExcel integrates communication, push notifications, and a seamless user experience to retain and engage users effectively. Our in-app messaging creates interactive relationships, while push notifications keep users informed about exclusive rewards and updates. We prioritize user experience through A/B testing, AI-driven chatbots, and personalized interactions, ensuring your users stay captivated and loyal.

Strategic Personalization

Recognizing the age of personalized marketing, iExcel crafts experiences that make users feel special. From addressing users by name to offering tailored promotions, we enhance user satisfaction and loyalty. By keeping interactions simple, genuine, and personalized, we ensure a positive first impression that resonates throughout the user journey.

Mobile App Case Studies

iExcel managed job search app Switch’s Demand Generation engine in 2015, leading to:

  • Facebook Ads: 77 daily app installs @ $3.31 CPI
  • Instagram Ads: 306 daily app installs @ $1.62 CPI
  • iTunes App Store Optimization: Top 9 rankings for “job search”, “linkedin”, “linked in”

iExcel built LiquidText’s initial App Store Optimization strategy for iOS Store, and has led to top rankings for:

  • “Annotate”: #53 –> #3
  • “Reader”: #88 –> #11
  • “Highlighter”: Unranked –> #3
  • “Highlights”: #53 –> #2
  • “Highlight”: #22 –> #7
  • “PDF”: #67 –> #31
  • “Text”: Unranked –> #40

Mobile App Testimonials

Director of Communications, Switch

When I think infectious energy, I think of Chris. Whether he was creating spreadsheets so fast my head would spin or breaking down complicated marketing semantics into language that even the average idiot (me) could understand, he always held himself with great discipline, commitment and intensity. Quite simply, he cares about growing companies. A lot. … And that’s not even mentioning his great taste in music!

Davis Harper

Marketing Manager, Switch

Working with Chris is a fantastic experience. He takes his role as mentor very seriously always ready with a helping hand. Chris was always willing to take the time to explain how and why everything works. He is a wonderful fountain of knowledge in digital marketing and always so ready to impart his wisdom.

Gissela Van

Software Engineer, Switch

Working with Chris has been a pleasure. His great attitude towards his work and the professionalism he always showed was infectious, and made those around him want to do their best as well. It’s hard not to notice the amount of effort he put into marketing,. Knowing we had someone like that on our team who was willing to give that extra push made it that much easier to develop and consistently update the product. Also, he’s a fellow Knicks fan, so you know he has a lot of patience, commitment and class.

Arjun Srivastava

Software Engineer, Switch

Chris is always professional and on target. It was a pleasure to see how he systematically approached and achieved marketing goals, all while remaining flexible with respect to technical feasibility. Highly recommend for all marketing needs.

Mona Zhang

Software Engineer, Switch

Always professional, committed, and hard-working, Chris was a great pleasure to work with. He can balance responsibilities like a pro, working on many projects at once while mentoring others and teaching himself SQL. I would jump at the opportunity to work with Chris again.

Mike Firer

Contact Us

Tell us about your business and needs so we can help you determine if iExcel is the right fit for you.

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