With headquarters in Washington DC, iExcel has directly impacted startups in the Politics & Advocacy tech industries.

Trusted by leading Politics & Advocacy brands

With headquarters in Washington DC, iExcel has directly impacted startups in the Politics & Advocacy tech industries.

Trusted by leading Politics & Advocacy brands

Politics & Advocacy Case Studies

Learn how Chris Rodriguez & the Phone2Action team generated 2.26M impressions across digital & physical channels.

Learn how Chris Rodriguez & the Phone2Action team increased their conversion rate 2.3x using LinkedIn Ads

Politics & Advocacy Testimonials

President and Chief Product Officer, Capitol Canary (Formerly PhoneAction)

Chris delivers results. He’s an accomplished digital marketer and an asset to any scaling B2B SaaS business. He helped Phone2Action grow measurably during his tenure as our head of marketing. He’s driven, results-oriented, and committed.

Jeb Ory

Chief Financial Officer, Phone2Action

Chris is one of the stellar, experienced digital marketing executives you are lucky to work with over the course of your career. He is a seasoned expert in helping young companies grow via digital marketing, and highly recommended for all insights, metrics, conversions, analytics, etc. Chris is particularly adept at making your marketing strategy understandable and the analytics actionable.

Mory Watkins

Head of Engineering, Fannie Mae

I’ve had the pleasure of working with Chris and have seen first hand the rigor and expertise he brings to Digital Marketing.Chris is extremely thorough with collecting, analyzing and interpreting actions from users, prospects and customers to craft genuinely thoughtful data-driven insights. He has a gift for presenting these insights in a way that is professional, concise and easy-to-understand.

His creativity with building engaging campaigns and his understanding of the causalities and underpinnings that drive behavior are invaluable to any team engaged in a Digital Marketing effort!

Johnny R.

Head of Pipeline Generation, Phone2Action

Chris is by far the best Digital Marketer I know in the DC Metro area! He has an actionable understanding of Account Based Marketing and leverages social media in very innovative ways.

To remain relevant in the market, Chris will never be too proud to test new ad copies, email subject lines, signup forms, templates and merge fields, etc. His openminded perspective makes him the perfect teammate for any Sales & Marketing collaborative meeting. More importantly, Chris doesn’t just have “hunches” or “feelings” on these tests. Rather, he’d have several excel sheets or articles ready for each new idea he brings to the table to ensure each proposed change is data-driven.

Maryo B.

We Know Politics and Advocacy Marketing

With our expertise in digital marketing services, we empower political campaigns, advocacy groups, and public affairs organizations to amplify their message, engage with constituents, and drive meaningful ROI through innovative geofencing marketing and OTT advertising strategies.

Why Choose iExcel?

Strategic Campaign Planning

At iExcel, we understand that every political campaign and advocacy initiative is unique. That’s why we offer tailored strategic planning services designed to align with your goals and objectives. Whether you’re running for office or advocating for a cause, our team will work closely with you to develop a comprehensive digital strategy that resonates with your target audience.

Paid Advertising Campaigns

Paid advertising can provide a crucial edge in reaching and persuading potential supporters. iExcel offers strategic paid advertising campaigns that target specific demographics, interests, and locations using addressable geofencing technology, ensuring that your message reaches the right audience at the right time. Whether it’s pay-per-click (PPC) advertising, display ads, or sponsored content, we’ll help you maximize your advertising budget and achieve your campaign goals.

Expertise and Experience

With years of experience in the political and advocacy marketing space, iExcel brings a wealth of expertise to every project. Our team of seasoned professionals understands the unique challenges and opportunities facing political campaigns and advocacy organizations, allowing us to develop innovative and effective strategies that deliver results. We specialize in mobile location-based advertising, ensuring that your campaign reaches constituents wherever they are.

Personalized Approach

We recognize that every client is unique, with distinct goals, audiences, and messaging. That’s why we take a personalized approach to every project, taking the time to understand your specific needs and objectives. Whether you’re running for office, promoting a policy initiative, or raising awareness for a cause, we’ll tailor our services to align with your goals and help you achieve success.

Measurable Results

At iExcel, we’re committed to delivering measurable results and tangible outcomes for our clients. From increased website traffic and engagement metrics to enhanced brand awareness and lead generation, we’ll provide detailed analytics and performance reports to track the success of your campaign and inform future strategies.

Ready to take your political campaign or advocacy initiative to the next level? We’ll develop a customized strategy that helps you achieve your goals, mobilize your supporters, and make a lasting impact in the political and advocacy landscape.

Contact Us

Tell us about your business and needs so we can help you determine if iExcel is the right fit for you.


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