From launching Super Bowl ads to running full-scale campaigns for NBA Top Shot and NFL All Day, iExcel is at the center of the Sports Tech game.

Trusted by leading Sports Tech brands

From launching Super Bowl ads to running full-scale campaigns for NBA Top Shot and NFL All Day, iExcel is at the center of the Sports Tech game.

Trusted by leading Sports Tech brands

We Know Sports Tech Marketing

Our seasoned team of digital marketing professionals specializes in crafting and executing strategies tailored to elevate your brand in the Sports industry

Why iExcel for Your Sports Technology Marketing Needs?

1. Sports Marketing Expertise

At iExcel, we understand the unique dynamics of the Sports Technology landscape. From sports products and events to teams and athletes, our strategic approach ensures that your brand stands out in the digital crowd.

2. Proven Results

With a track record of delivering tangible results for Sports Technology clients, iExcel stands out as a trusted partner. Our strategies are designed to drive conversions, increase brand awareness, and ultimately boost your bottom line.

3. Sports Fan Targeting Expertise

Through targeted digital campaigns, data analytics, and showcasing the achievements of athletes from various backgrounds, iExcel promotes inclusivity, widening your audience reach.

4. Comprehensive SEO Approach

By optimizing your content for the correct targeted keywords, we ensure that your website ranks high on search engine results, driving organic traffic and positioning your brand as an industry leader.

5. Personalization for Deeper Connections

iExcel knows that in the Sports Technology realm, one size does not fit all. Our personalized marketing strategies harness fan insights to tailor content and offerings, creating a deeper connection with your audience. Whether it’s data-driven personalization or targeted campaigns based on fan behavior, we ensure that your brand resonates on a personal level.

Elevate your Sports Technology brand with iExcel’s digital marketing prowess.

Sports Tech Case Studies

 NBA Top Shot (Dapper Labs)

iExcel played an integral part in the success of the NBA’s official NFT product, from Email Marketing to Advertising to Analytics to Digital Strategy. Results include:

  • Email Marketing: Drove 2.7M transactions and $75.6M in revenue
  • Advertising: Directly built, launched and managed $1.52M in ad budget, including the entire Kevin Durant campaign
    • Directly sourced 175K transactions, resulting in $4.7M in revenue

numberFire – Super Bowl XLIX Ad

  • Produced Super Bowl video, seen by 2 Million users during the Patriots/Seahawks Super Bowl. –> Watch Video Here

Sports Tech Testimonials

COO - Sportsgrid

Chris is one of the most passionate marketers I’ve ever met. His insights come from tremendously valuable experience, and his Brooklyn roots. Chris’s deep understanding of everything from SEO/SEM, Email and Social Media Marketing to Conversion Optimization and Project Management make him the total package. I definitely recommend Chris.”

Adam Kaplan

SVP Marketing - Dapper Labs

“Chris and his team are top notch. They work extraordinarily hard, around the clock if need be, do high level, high quality work and are top notch people to boot. Highly recommend working with this crew.”

David Feldman

Chief of Staff - NBA TopShot

“Chris and the iExcel team are consummate professionals and incredible collaborators. Data driven, available at odd hours, inquisitive thinkers. They drove me to be better at my job, and supported me endlessly. I couldn’t endorse Chris enough. He’s fantastic and his team are all fantastic.”

Jacob Eisenberg

Head of Content Marketing - NBA Top Shot/Dapper Labs

In Chris, you plainly get more than you bargain for.

In the best possible way.

iExcel brings you some of the most transformational, actionable, out-of-the-box insights I’ve ever seen. (Or honestly could ever imagine) from a marketing agency.

And that’s just the start.

When you work with Chris and his team, you get all that. But you also get an ally. A friend. Somebody willing to — as a mentor once put it, about hockey — ‘dig in the corners’ with you.

Even though he was technically a 3rd party, Chris and his team felt like part of our core team from the beginning. Building from the ground up. Leaning on each other. Celebrating W’s, learning from L’s.

I’m a better marketer for Chris’ mentorship. I’m a better person for his friendship.

Kevin Scheitrum

Digital Marketer - NBA Top Shot/Dapper Labs

“Chris is easily one of the most driven individuals I have worked alongside. Combine that drive with the wealth of knowledge and experience he possesses, and that’s a recipe for success. From driving paid media efforts to spearheading email marketing to developing growth strategy, Chris has been a huge asset working across all Dapper Labs products. I would have zero hesitation to work with Chris if future opportunities arise and he has my highest regard both professionally and personally.”

Trevor Wong

Senior Campaign Producer - NBA Top Shot

“Chris’ dedication and attention to detail is unmatched. Working closely with him for many months I found Chris to be very solution oriented and a top-tier problem solver. Would highly recommend Chris for any all email related projects and campaigns.”

Matthew Schorr

GM - UFC Strike, Commercial Lead - La Liga Golazos

“Chris is a pros, pro. He is even-keeled and has been an immense value add to Dapper Labs from day 1 of working with him. Chris was tasked with taking on a lot of our CRM and paid efforts for the NBA Top Shot business and has been invaluable to up-leveling our skill set and capacity to bring new users into the business. Could not recommend Chris any higher. As a bonus, he is also just a fun / positive person to be around.”

Malik Jiffry

Analytics Manager - FanDuel

“I worked with Chris at numberFire where he was our Chief Marketing Officer. He is an extremely dedicated, hard-working, brilliant marketer with a great passion for what he does. He brings a combination of expert level marketing knowledge and relentless work ethic that would be invaluable to any organization. Chris was an absolute pleasure to work with and I learned a great deal from him.”

Sam Hauss

Contact Us

Tell us about your business and needs so we can help you determine if iExcel is the right fit for you.


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