iExcel's mission: elevate B2B SaaS businesses to their highest milestones.

Trusted by leading B2B SaaS brands

iExcel's mission: elevate B2B SaaS businesses to their highest milestones.

B2B SaaS Case Studies

Learn how Chris Rodriguez & the Phone2Action team generated 2.26M impressions across digital & physical channels.

Learn how Chris Rodriguez & the Phone2Action team increased their conversion rate 2.3x using LinkedIn Ads

B2B SaaS Testimonials

Sales Director - Nextpoint

Chris is an outstanding marketing professional that can significantly help any business turn into a rocket ship! I am in business development for a client of Chris’, so I have been able to work hand in hand with him on a regular basis.

William Boelter

Chief Financial Officer - Capitol Canary (Formerly Phone2Action)

Chris is one of the stellar, experienced digital marketing executives you are lucky to work with over the course of your career. He is a seasoned expert in helping young companies grow via digital marketing, and highly recommended for all insights, metrics, conversions, analytics, etc. Chris is particularly adept at making your marketing strategy understandable and the analytics actionable.

Mory Watkins

Co-Founder / CEO - Capitol Canary (Formerly Phone2Action)

Chris delivers results. He’s an accomplished digital marketer and an asset to any scaling B2B SaaS business. He helped Phone2Action grow measurably during his tenure as our head of marketing. He’s driven, results-oriented, and committed.

Jeb Ory

Co-Founder / COO - Contactually

Chris is a force of nature.

In his time at Contactually, he transformed our marketing efforts — and build a highly-performant acquisition machine. He constantly was testing and iterating on campaigns to drive more leads in a cost-effective manner. Much of growth in the past few years was due to the strategic and tactics he laid out (and largely executed).

Tony Cappaert

Customer Success Leader - Contactually

I was so impressed with Chris’ unprecedented work ethic and the transparency and realness that he brought to the table as a marketing leader. Whether it’s preparing a top-notch deck for a Board or leadership meeting sharing metrics, to educating all of our staff on the state of marketing, Chris puts in 110% to achieve results. Incredibly quant-driven, Chris is your right-hand man for developing strategy, designing marketing campaigns, forecasting, building relationships with stakeholders, and providing key insights. I thoroughly enjoyed working with Chris and the positive outlook, collaboration, and action-oriented mindset he brought to the table every day.

Angelika O’Reilly


In the ever-evolving landscape of B2B SaaS marketing, securing a strategic partner with an in-depth grasp of the industry is paramount for success. At iExcel, we specialize in providing unparalleled digital marketing services tailored explicitly for B2B SaaS companies, empowering them to excel in fiercely competitive markets. Our expertise is finely tuned to elevate your brand, drive lead generation, and ensure a robust online presence.

Tailored Strategies for B2B SaaS Success

Recognizing that B2B SaaS marketing isn’t a one-size-fits-all endeavor, our team at iExcel meticulously crafts customized strategies that align with your business objectives, ensuring optimal outcomes. From enhancing brand visibility to generating qualified leads, our approach revolves around the distinctive requirements of B2B SaaS enterprises.

Why Choose iExcel for Your B2B SaaS Marketing Needs

1. In-Depth Industry Insight

At iExcel, our team brings forth a wealth of experience and understanding of the intricate dynamics of B2B SaaS marketing. This allows us to devise strategies that deeply resonate with your target audience, driving impactful results.

2. Proven Results

With a track record of delivering tangible outcomes for our B2B SaaS clientele, iExcel emerges as a reliable partner. Our strategies are meticulously crafted to foster conversions, enhance brand recognition, and ultimately augment your bottom line.

3. Expertise in Account-Based Marketing

Leveraging an account-based marketing (ABM) approach, we target a curated list of buyers across various paid channels, including Google, LinkedIn, Facebook, Instagram, YouTube, and Twitter. This targeted strategy generates heightened awareness, engagement, and conversions from your precise buyer segments.

4. Comprehensive SEO Approach

Through comprehensive SEO tactics, we optimize your content for strategically chosen keywords, ensuring prominent visibility on search engine results pages. This drives organic traffic to your website, solidifying your brand’s position as a frontrunner in the industry.

5. Freemium Model Expertise

Understanding the nuances of the freemium model, we devise strategies that maximize user acquisition while monetizing premium features effectively. Our approach mirrors the success stories of industry giants like Webflow and Notion, ensuring scalable growth and sustained profitability.

6. Enterprise SaaS Focus

For clients operating in the enterprise SaaS space, we adopt a sales-first approach, orchestrating seamless collaboration between sales and marketing teams. Our strategies encompass outbound marketing initiatives, strategic partnerships, and targeted advertising campaigns tailored to high LTV customer segments.

7. Venture-Backed Support

Whether you’re bootstrapped or venture-backed, our adaptable strategies accommodate your unique financial landscape. For venture-backed ventures, we prioritize rapid growth, deploying diverse marketing channels, including PPC campaigns, SEO, content marketing, and influencer collaborations, to fuel exponential expansion.

8. Customized Solutions

Recognizing the unique needs of each B2B SaaS company, iExcel offers tailored solutions. Whether you’re a startup looking to establish a strong online presence or an established player aiming for market expansion, our strategies are flexible and adaptable.

Contact Us

If you need digital marketing services and consulting – reach out!


Headquarters @ Mason Enterprise Center, Suite 440, Fairfax, VA 22030

Also Find Us At…

  • WeWork Capitol Hill: 200 Massachusetts Ave NW, Washington DC 20001
  • WeWork Ballston: 901 N Glebe Rd, Arlington, VA 22203

Call or Text

(347) 762-4250